2013 Symposia Series
Selling in a Multi-Platform World
(schedule subject to change)
October 23, 2013 ~ 9:00 a.m. - 2:00 p.m.
Temple University, Howard Gittis Student Center, Room 200
1755 North 13th Street, Philadelphia, PA 19122
Registration is open until October 21, 2013.
Susan Larkin, Vice President & Market Manager - CMG Orlando Radio
Forget about the old boy’s club – or anything old at all – new rules are in play. With diminishing attention spans but many more means of reaching customers in targeted ways, advertising is new again. A panel of experts will discuss successful campaigns, how extreme market segmentation has impacted how we reach and sell, and the top skills and resources we need to know to beat Don Draper at his own game.
Moderator: Michelle Duke, Executive Vice President, NAB Education Foundation
Panelists: Andrea Ching, SVP of Marketing and Promotions, CNN News Networks and Turner Digital Ad Sales; Brigitte F. Daniel, Esq., Executive Vice President, Wilco Electronic Systems, Inc.; Jessica Jones, CEO/President, Rainstorm Media Group and Kim Woodworth, Regional Vice President, Comcast Spotlight.
One is Never Enough
It seems like “multi” is in front of just about every words we see – media, platform, player – how does this impact our ability to launch, track and make sales? Experts from a variety of perspectives – print, broadcast, cable and digital – will join us to discuss both integration and separation of platforms, and the changing media sales environment.
Moderator: Sarah Foss, President, YANGAROO
Panelists: Paul Caine, CEO, WestoodOne; Jay Sterin, Temple University and Triton Digital; Priscilla Valls, Regional VP of East Coast Sales, Pandora and Maggie Suniewick, VP, Video Services, Comcast Cable.
Women Who Rule in Sales & Marketing
For years, the Alliance for Women in Media has identified the top women in sales and marketing – and we now have the opportunity to gather some of the brightest minds and most successful professionals in person. This candid panel will assess opportunities for career advancement and professional development – as well as relaying what needs to be left behind in order to move forward.
Moderator: Deborah Cai, Senior Associate Dean for Faculty and Academic Affairs, Temple University
Panelists: Chickie Bucco, President, Katz Direct; Marilyn Hammond, VP Broadcast Sales and Marketing, Media General; and Juliette Morris, SVP, Marketing, NBCU.