Signature: Building the Brand That Is You
Thursday, September 13, 2012
The Woman's Club of Minneapolis
410 Oak Grove Street, Minneapolis, MN 55403
9:00 a.m. – 2:00 p.m.
Registration is free, but space is limited.
The registration deadline has closed. Please contact AWM for details.
Agenda (subject to change):
Opening Keynote: Maureen Hooley Bausch, Executive Vice President/Marketing, Mall of America® and Dan Jasper, Vice President of Public Relations, Mall of America®
“Stealing” from the Best: Borrowing From Champion Brands
When a brand is strong, it becomes iconic – allowing us to have an instant connection, expectation and awareness of the experience to follow. Come learn how some of the most successful brands are established, maintained and leveraged as a means to build your own professional strategy for brand management.
Moderator: Carol Grothem, VP Associate Director Media Negotiations, Compass Point Media unit of Campbell Mithun
Panelists: Kim Guthrie, Group Vice President, Cox Media Group; Leslie Herman, Principal, Brand Igniters, LLC; Tom McCarthy
SVP Group Director, Content Strategy & Media Operations – Team General Mills, McCann Worldgroup; Shelly Nelson, Vice President of Marketing, Cambria
Building Brand YOU
Today the intersection between personal and professional image, and brand and visibility is increasingly blurred. Hear this power panel discuss how to determine what you want to accomplish with your brand and the importance of actively managing your brand. Learn how to integrate social media strategies for success and increased connection, as well as pitfalls to avoid.
Moderator: Erin M. Fuller, President, Alliance for Women in Media
Panelists: Carla Beaurline, Owner/Founder, Around Town Media, LLC; Ann Marie Boyle, Founder, The Articulate Entrepreneur; Nicole Harrison, Principal, SocialNicole Online Marketing; Kate-Madonna Hindes, Author and Professional Blogger.
Identifying Your Brand: Personal Branding Speed Session
Your chance to apply what you’ve learned - work the room, promoting Brand You in a structured, lively and interactive session. We all have a brand, whether we recognize it or not. Learn how to develop personal brand by identifying your key strengths and goals. Leave with a personal brand statement, more connections, as well as insight into what “sticks” when you talk about your work, passion and vision for the future.
Speaker and Faciliator: Lauren Maillian Bias, Founder and CEO, Luxury Market Branding
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