SHEconomics: Money, Market and Message
December 17, 2012
Sony Wonder Technology Lab HD Theater, Third Floor
550 Madison Avenue @ 56th Street
New York, NY 10022
Time: Noon - 4:00 p.m. ET
Registration is closed.
Opening Keynote Speaker:
Dennis Swanson, President (Station Operations), FOX Television Stations
Panel Topics to Include:
Opportunities for Financial Services –Women's Wealth Management
The stats tell the story...A recent TIME magazine article stated that if current trends continue, by the next generation more American families will be supported by women not men. The U.S. Bureau of Labor statistics show that four in ten working wives earn more than their husbands. Now how do we successfully convey the importance of financial literacy? This panel will inform, educate and engage women in planning for their financial futures.
Moderator: Michelle Duke, Vice President, National Association of Broadcasters Education Foundation
Panelists: Tiffany "The Budgetnista" Aliche; Eleanor Blayney, Consumer Advocate, CFP Board and President, Directions for Women; Jennifer Streaks, Financial Author
Power of the Purse
We all know that women control 80 percent of all purchasing decisions. Come hear experts share some insider insights and powerful data that will make you rethink your media strategy.
Moderator: Rob Stoddard, Senior Vice President, Communications & Public Affairs, National Cable & Telecommunications Association (NCTA)
Panelists: Rachel Epstein, Director of Business Operations & Strategy, ESPN; Joan Gillman, Executive Vice President, Time Warner Cable and Time Warner Cable Media; Terese Herbig, Senior Vice President of Sales and Marketing, TRA, Inc.; Annie Howell, Executive Vice President, Corporate Communications & Media Relations, Crown Media Family Networks, Liz Sanderson, Vice President, Brand Solutions, Univision Communications, Inc.
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