Philadelphia

2013 Symposia Series

         

Selling in a Multi-Platform World

October 23, 2013
Temple University
Philadelphia, PA

There is no fee to attend this event with registration.
Registration to open mid-summer.

Panel Topics to Include (subject to change):

Mad Women
Forget about the old boy’s club – or anything old at all – new rules are in play. With diminishing attention spans but many more means of reaching customers in targeted ways, advertising is new again. A panel of experts will discuss successful campaigns, how extreme market segmentation has impacted how we reach and sell, and the top skills and resources we need to know to beat Don Draper at his own game.

One is Never Enough
It seems like “multi” is in front of just about every words we see – media, platform, player – how does this impact our ability to launch, track and make sales? Experts from a variety of perspectives – print, broadcast, cable and digital – will join us to discuss both integration and separation of platforms, and the changing media sales environment.

Women Who Rule in Sales & Marketing
For years, the Alliance for Women in Media has identified the top women in sales and marketing – and we now have the opportunity to gather some of the brightest minds and most successful professionals in person. This candid panel will assess opportunities for career advancement and professional development – as well as relaying what needs to be left behind in order to move forward.

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