Empowering America

Empowering America is supported by the Ford Motor Company Fund

For almost a decade, the Alliance for Women in Media Foundation has been telling the stories of inspiring women from America history with its Empowering America® program. The program launched in 2002 as radio-based Public Service Announcement (PSA) and thanks to our supporters, the program received more than $2 million in donated airplay.

2012: $5,000 Student Scholarship Opportunity

Ford Motor Company Fund is continuing its support of Empowering America in 2012. In 2012, AWMF with the support of the Ford Motor Company Fund will donate educational booklets and artisan-quality posters to middle schools in two cities meaning thousands of middle school students will be exposed to the true stories of American women who have made a difference.

The Empowering America program also includes a student scholarship. The competition will challenge students to create a short video celebrating the many inspiring women featured in the Empowering America collateral. The video will highlight the many ways these women influenced the course of American history and how their legaciese continue to impact us today.

Thanks to Ford Motor Company Fund's generosity, the student who creates the winning video will be awarded a $5,000 scholarship. Click here for scholarship information.Submission deadline is February 17, 2012.

         
 2011: Steering Their Own Course: The Women of Empowering America

In 2011, the Empowering America program expanded to include a $5,000 student scholarship. The competition challenged students to create a short video celebrating the many inspiring women featured in the Empowering America collateral. See University of Massachusetts student Amanda Shapiro's winning video (below):

This inspiring campaign touched the hearts of radio listeners while conveying an important education about the history of pioneering American women. The Empowering America® spots featured American female icons who have blazed trails in diverse areas such as public service, science, social reform, sports, literature, broadcasting, music and aviation. The spots highlighted recognizable individuals, such as Betsy Ross, Sandra Day O'Connor and Audrey Hepburn, as well as women who have made a difference in our world, but whose names are relatively unknown, such as Gertrude Elion and Virginia Apgar. Each vignette focused on an individual woman by telling, in compelling and emotional fashion, her personal story of empowerment and success.

In 2008, AWM expanded the Empowering America® program to share the stories of these amazing women with underprivileged middle schools across the country. In partnership with the Ford Motor Company Fund, the philanthropic arm of Ford Motor Company, we developed educational collateral and put it in the hands of teachers to stimulate and enhance classroom conversations about these female icons.

We invite you to explore our recent Empowering America® materials:

Empowering America® booklet
 2009 Empowering America® booklet
 2008 Empowering America® booklet

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